Co-creating a collaborative school space
user interviews
co-creation workshop
mvp definition
prototyping et user testing
About
How can you bring students, teachers, and administration closer together in a school spread across six campuses throughout Europe? ESCP Europe, the world’s first business school founded in 1819, took on this challenge by launching an ambitious project: creating a collaborative digital workspace. By rethinking processes, tools, and visual identity, we designed a platform that reflects the European and multicultural spirit of the school while making everyday interactions easier.
Key figures
INTERVIEWS
CREATION ROOM
Key designs
% time savings
Problem
Despite its global reputation and presence in six major European capitals, ESCP Europe faced a challenge: a lack of unity and fluidity in interactions between students, faculty, and administration. The diversity of tools and processes slowed down communication and negatively impacted the user experience — whether for applications, academic management, or internal communication.
Objectives
Revise and simplify the application process
To make it more intuitive and efficient for school newcomers.
Create consistent standardized templates
To standardize the school’s documents and communications.
Refresh the visual identity of the interfaces
To reflect the school’s modernity and unity while honoring its heritage.
User research
We conducted interviews with 25 key users, including students, professors and administrative staff from the six campuses. The goal was to understand their frustrations and needs in using the current tools.
CANDIDATE JOURNEY
Complexité perçue : les étudiants ont décrit le processus de candidature comme « fragmenté », nécessitant de naviguer sur plusieurs plateformes avec des instructions parfois contradictoires.
Manque de clarté : les candidats avaient du mal à identifier les étapes nécessaires et les documents requis, ce qui augmentait les erreurs ou les retards dans les soumissions.
Manque de retours en temps réel : une frustration fréquente concernait l’absence de mises à jour sur l’état d’avancement de leur dossier, générant un sentiment d’incertitude.
INFORMATION ACCESS
Temps de recherche élevé : étudiants et enseignants ont signalé qu’il leur fallait en moyenne 15 à 20 minutes pour trouver une information spécifique, comme un calendrier académique ou un contact administratif.
Navigation peu intuitive : la structure actuelle des outils numériques était jugée « désorganisée », ce qui rendait difficile la localisation rapide des documents ou ressources clés.
Absence de centralisation : chaque campus utilisait parfois des formats ou des plateformes différents, créant des confusions pour les utilisateurs qui interagissent avec plusieurs sites.
UX/UI design process
Creation of a dedicated room
A “creation room” set up on campus to allow all users to follow project progress, review prototypes, and share feedback in real time.
Ideation and workshops
Workshops brought stakeholders together to co-design key features and prioritize needs.
MVP definition
Workshops brought stakeholders together to co-design key features and prioritize needs.
Prototyping and user testing
Interactive mockups were created and tested directly in the “creation room,” integrating user feedback for rapid iterations.
User testing
Once the functional prototypes were created, we organized several user testing sessions with students, teachers and administrative staff.
Simplification validated
90% of testers found the new application process intuitive.
Improved consistency
the standardized templates were praised for their clarity and professionalism.
Optimized navigation
the new interface reduced the time needed to find specific information by 40%.
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